Under Armour sponsors many different events, but their most know is the Baltimore Marathon. The link below is a story from the Baltimore Sun about a "shadow" run that is taking place in Iraq. Not really much about Under Armour, but definitely creates good PR for just being associated with the race.
http://www.baltimoresun.com/sports/outdoors/baltimore-marathon/bal-marathon09oct09,0,6026230.story
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This does create good PR. This is a good way to get their brand out there for supporting our troops.
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