Wednesday, November 25, 2009

A note on partnerships....

Here are a few partnerships Under Armour has undertaken.

Most recently UA has partnered with IMG Performance to develop a comprehensive athletic training program called "Combine 360". IMG is an institute that offers athletic training and schooling to all ages. Their goal is to establish a global measurement standard for improved sports performance, health and fitness.

UA partnered with Unlimited Sports Group (USG) in 2007 to manage the distribution of UA products in Belgium, the Netherlands, and Luxembourg.

Ripken Baseball Inc. and UA formed a five-year business alliance in April of 2009 for Under Armour to have an increased presence at Ripken's baseball properties. Ripken has a long-time relationship with NIKE that ended last year.

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