I receive email updates and offers from Under Armour and this particular ad caught my attention. For the holidays UA has launched "gear packs". Basically these are outfits that UA has put together to make the shopping experience easier. They are labeled based on what the person you are buying for needs or likes. For instance one of them is called "Women's Golf Gear". When you click on that it redirects you to a page where you can put the needed sizes in and click "Add to Cart". How easy is that???? You can also pick and choose the items you actually want to purchase in the gear pack. I believe this is UA's way of creating add-ons to sales that would normally only be one or two items. If customers see these items all together and see that they match and coordinate they might actually be more apt to purchase all of these items that make up this outfit. Isn't that why stores have manequins displaying their latest fashions in the storefronts? This is UA's attempt to recreate this experience. Below is a link if you would like to check them out.
http://www.underarmour.com/shop/us/en/gifts/gift-packs
Subscribe to:
Post Comments (Atom)
Gift packs are so great aren't they?! I get hooked so easily when I see matching pants, jackets, sports bras that have matching water bottles. It is not just a woman thing either, I know plenty of men that can't deny the gift pack. I think Under Armour is awesome for doing that.
ReplyDelete