Friday, November 20, 2009

For those MMA fans....

For those mixed martial arts fans GSP just signed a multi-year contract to be the face and body of Under Armour. MMA is growing and has been growing in popularity very rapidly. I think George St-Pierre will resonate with many people that Under Armour may have not previously touched. http://finance.yahoo.com/news/Under-Armour-Throws-KnockOut-prnews-2037676487.html?x=0&.v=1
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2 comments:

  1. T RyanNovember 21, 2009 at 5:38 AM

    This is a great opportunity for Under Armour. MMA is a sport that is still growing and the market hasnt really been tapped by any of the dominating vendors. GSP is definitely one of MMA's finest athletes and a big-time crowd favorite, I think UA has great potential in this market.

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  2. WesNovember 23, 2009 at 10:07 AM

    GSP is very popular in MMA and considered one of the best. I ran across this picture of him while reading the results of this past weekend's fights...
    http://sports.yahoo.com/mma/gallery/im:urn:newsml:sports.yahoo,capress:20080601:mma,photo,capress-mma_oly_gsp_wrestling-133202026:1

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